Digital marketing is known to be a new type of marketing. It is much cheaper as compared to standard marketing outlets. There are many platforms & digital marketing terms that are in use nowadays. Usually, small businesses have a limited budget for marketing.

While word of mouth has been an effective way to advertise your company's product on social media, either through paid or unpaid search, several marketing channels can help you to grow your business. Therefore, it would be best if you tried to identify the best ways or channels to reach your prospective customers.