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5 SEO Trends to Leverage in 2022

April 27 - 2 year before blogpost

To stay ahead of the curve in the ever-changing world of SEO, it's important to keep up with the latest trends. While some aspects of SEO remain constant, others are always evolving. For example, in recent years, there has been a shift from keywords to user intent. And, as mobile devices become more and more popular, the importance of optimizing for mobile devices is also increasing.

As we move into 2022 and beyond, there are several SEO trends that businesses need to be aware of. Below are the top 5 SEO trends to pay attention to in 2022 to keep your rankings and traffic graph upward.

1. Great Impact of AI

2. The role of voice search will increase.

3. The use of visual search will also become more prevalent

4. Tightened Page Headers will be Required

5. Answers for PAA (“People Also Ask.”)

Now, let’s discuss these trends in detail and how the impact of these new tactics in 2022.

These days, marketers have to deal with a lot of challenges. Google is constantly updating its search algorithms, which can often lead to redirecting the success path and affect website traffic. Additionally, optimizing SEO for RankBrain can be difficult, as it requires user experience evaluation. RankBrain is an important factor for SERP, and I believe it will only get better with time. However, these challenges can be overcome with dedication and hard work. With the right approach, marketers can still find success in today's ever-changing landscape.

  • The role of voice search will increase

Voice search technology has come a long way in recent years, thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa. This technology is getting more popular all the time; in fact, the percentage of households predicted to own a smart speaker by 2022 is 55%. Voice search is convenient and easy to use, especially when you’re on the go.

You can use it to ask questions, get directions, and even find out the weather forecast. And because it’s powered by artificial intelligence, it’s constantly getting smarter and more accurate. So if you haven’t tried voice search yet, now is the time!

If you're looking to optimize your website for voice search, there are a few things to keep in mind. First, as per the major brand keywords. Identify longer phrases that are searched by people related to that. Voice searches tend to do better with longer, more natural-sounding phrasing.

Second, make sure your website is mobile-friendly. With more and more people using voice search on their phones, it's important to have a site that loads quickly and is easy to navigate.

Finally, consider the questions people are asking. Voice search is all about getting quick, accurate results, so make sure your content is organized in a way that makes it easy for people to find what they're looking for.

  • The use of visual search will also become more prevalent

Google's incorporation of video snippets into search results is just the beginning. As the demand for video content continues to grow, we predict that Google will continue to find ways to integrate video into its search results. This means that it's more important than ever to optimize your videos for search.

By including relevant keywords in your title and description, you can help ensure that your videos are more likely to be found by users who are looking for video content on a specific topic. In addition, regular updates and new videos will also help keep your channel visible in search results.

Google has been increasingly incorporating video into its search results, and there's no reason to believe that this trend will stop anytime soon. This means that if you want your videos to be found by potential viewers, it's essential to optimize them for search. Just like with any other type of content, there are certain steps you can take to make your videos more visible in search results.

For starters, choose descriptive and keyword-rich titles, and make sure to include transcripts or closed captioning. You should also create engaging thumbnails and descriptions and promote your videos on social media and other websites. By taking these steps, you can ensure that your videos are more likely to be found by those who are looking for them.

  • Tightened Page Headers will be Required

Google's new Passages feature is designed to improve the relevancy of its search results by focusing on specific sections of a page rather than the entire page. This change should help to improve the accuracy of Google's search results, as well as the user experience. In addition, Passages should also help to reduce the amount of time that users spend scrolling through irrelevant results. Overall, Google's new Passages feature is a welcome addition that should help to improve the quality of its search results.

  • Answers for PAA

While searching something on Google you may have noticed some text like PAA or People Also Ask shown in the following image:

 Anyone who has ever searched on Google knows that the first few results that come up on the SERP (Search Engine Results Page) are in a special feature called the "featured snippet." This coveted spot is reserved for the best of the best when it comes to search results, and as you can imagine, everyone wants to rank in this highly-visible spot.

Luckily, there are some things you can do to increase your chances of being featured in the snippet. First, make sure your content is well-written and informative. Google's algorithms favor content that is useful and relevant to the user's search query. Second, use rich snippet markup to give Google more information about your content.

Final Thought

As anyone who works in SEO knows, the landscape is always changing. Google makes hundreds of algorithms updates every year, and new technologies and platforms are constantly emerging. This can make it feel like we are always playing catch-up, trying to keep up with the latest trends and changes.

However, there are some things that we can control. Namely, how we react to these changes. By staying up to date on the latest trends and best practices, we can help our clients navigate the ever-changing landscape of SEO. In this blog, we have discussed some of the most important changes that have occurred in SEO over the past year and how to best respond to them.

TAGS: marketing trends, SEO, seotrends, Small Business, small business trends

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